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Wall Street Journal Profiles Kinesiology Tape

posted by Tape Expert

April 27, 2010
“Bright-colored strips of tape in odd patterns are increasingly being seen on professional and recreational athletes. Kinesiology tape can help take pressure off overused muscles, reduce swelling and alleviate pain from injuries, say companies that sell it. Scientific evidence is mixed, but clinicians say it seems to work—at least in the short term. “

Nicole Branagh wearing SpiderTech TapeSo begins a detailed article on kinesiology tape in today’s Wall Street Journal. Overwhelmingly positive overall, “Putting on the Stripes to Ease Pain” discusses how kinesiology tape has rapidly established itself in North America and introduces the companies that have taken it to a new level.

The three major manufacturers are profiled, including Kinesio Tex Tape, SpiderTech Tape and RockTape. Each has established itself by virtue of a specific market niche – Kinesio Tex Tape as a clinical product, Spider Tech as the leader in precut kinesiology tape for different body parts, and Rock Tape as a premium performance-enhancing tape for athletes.

As kinesiology taping applications are being seen on more athletes in more sports, the demand for the products at the consumer level is exploding. Many online retailers sell only to health professionals, but all three brands are available to the general public on a specialty kinesiology tape website, www.theratape.com.

If the validity of kinesiology taping was ever in doubt, this profile in the Wall Street Journal has given it the official “big business” stamp of approval.

Click Here to read the entire article.

kinesiology tape
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