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In the last few months the use of kinesiology tape to treat aches and pains has become a viral marketing phenomenon. From sideline chatter among soccer moms to international coaching conferences, word is spreading like wildfire that kinesiology tape has become the “must have” product for injured athletes. Exactly what is this new craze and why has it become popular so quickly? Let’s take a look at some of kinesiology tape’s winning features:
1. Kinesiology tape provides support without restricting range of motion – a crucial factor for athletes who need to continue training and/or competing as they recover from injuries.
2. It begins to relieve pain and swelling almost as soon as it’s applied.
3. Once applied, kinesiology tape can stay on for 3-5 days, providing therapeutic benefits 24/7 for the entire time it’s worn.
4. The cotton fabric combined with the wave pattern of the acrylic adhesive allows both air and moisture to flow through the tape. This allows it to stay on through intense exercise, showering and even swimming without coming off or irritating the skin.
5. It’s inexpensive, costing approximately $14 for a 16 foot roll or $8 – $11 for a precut kinesiology tape application.
6. It’s small and lightweight making it convenient to carry in a sports bag or trainer’s kit.
7. While traditional sports tape is restrictive and can lead to overuse injuries in muscles recruited to compensate for the restricted area, kinesiology tape allows all muscles to function within a safe range of motion.
8. Kinesiology tape can be used effectively on virtually any type of injury on any part of the body.
Look for my next posting on the conditions that kinesiology tape can be used for.
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Kinesiology tape is becoming a viral marketing phenomenon. Why? Because it works! It is a safe, inexpensive, noninvasive modality for relieving pain, reducing inflammation and enhancing performance. No wonder both professional and amateur athletes around the world are now using it and loving it.
Lance Armstrong was one of the first world class athletes to extol the virtues of kinesiology taping as an athletic tape for sports injuries. Following is an excerpt from his 2003 book, “Every Second Counts,” written with Sally Jenkins (2003, Broadway Books, a division of Random House).
“The team wasn’t just the riders. It was the mechanics, masseurs, chefs, seigneurs, and doctors. But the most important man on the team may have been our chiropractor.
The Tour hurt in a dozen different ways. We were all sore. Sore necks, sore knees, sore hamstrings. Guys got tendinitis all the time. They crashed, or they rode in a fixed position for hours on end, and they got it. They woke up one morning and it was in an elbow or a knee.
The guy who put us all back together was our chiropractor, Jeff Spencer … Jeff is part doctor, part guru, part medicine man. He had all kinds of strange gizmos and rituals and cures, a remedy for every condition. He did things we had no explanation for-but they seemed to work. His methods ranged from basic stretching and massage to high-tech lasers, strange wraps, tinctures, and bandages. If you got road rash, he put a silvery wrap on the injury, and shot you with a laser. George swore Jeff’s lasers made road rash heal twice as fast.
Sometimes he did things to parts of your body that didn’t hurt. Let’s say your foot hurt. He’d shoot the laser at your neck, and talk to you about “nerve connections,” while you half-listened. But the next day, your foot would be better.
But Jeff had something that was better than any laser, wrap, or electric massager. He had The Tape. It was a special hot-pink athletic tape that came from Japan and seemed to have special powers. George got a problem with his lower back. Jeff turned him around and started putting hot-pink tape on it. George thought, “How can that help?” But the next day the pain had disappeared – it was gone.
” … it could fix things. It could seriously fix things …”
We swore by Jeff’s pink tape. He would tape the hell out of anything. You had a tweaky knee? He taped it. A guy would start to get tendinitis and he’d say, “Don’t worry. No problem. We’ll tape it.” We all had pink tape on our legs.
Every morning before the stage, he’d tape us all up, different parts of our bodies. He’d do George’s back, Chechu’s knees. Sometimes we’d be so wrapped up in hot-pink tape that we’d look like dolls, a bunch of broken dolls.
One day, Johan went to him and said, “The tape is too flashy. People see the tape, and they think we’re all screwed up.” Jeff said, “What do you want me to do?”
“Tone down the tape,” he said. “Can’t you get the gray color?” But the pink tape worked, so we kept it, because it could fix things. It could seriously fix things.”
In the last few months the athletic therapy community has been invaded by a new breed of spiders. These spiders are leaving their distinctive marks on the necks, shoulders, elbows, wrists, backs, thighs, calves, ankles and feet of injured athletes. Rather than a cause for alarm, as one might first think, this spider invasion has been welcomed with open arms. Why? Because the spiders I’m talking about are therapeutic spiders, made of kinesiology tape … the thin, stretchy “miracle tape” that relieves pain, reduces inflammation and enhances function.
Kinesiology tape hit the big time at the 2008 Beijing Olympics, where many of the world’s top athletes were seen wearing it on their injured or overused body parts. Instantly, people around the world started searching for this therapeutic phenomenon. Hundreds of thousands of rolls of the black, blue, pink or beige tape were sold. Unfortunately, many of these purchasers experienced a let-down after they found it, as they discovered that it was almost impossible to create, cut and apply the intricate configurations of tape without specialized training.
This is where the spiders enter the story … or SpiderTech, to be completely accurate. SpiderTech Tape is the next generation in kinesiology tape – pre-cut, individually packaged kinesiology tape applications for specific parts of the body. No designing, no measuring and no cutting are required.
Pulled groin muscle? Try the SpiderTech Groin Spider. Follow the simple instructions in the package and on the back of the tape, and you’ll have your own kinesiology tape application in a matter of minutes! Stiff neck? Try the Neck Spider. Plantar fasciitis? There’s a Calf & Arch Spider that works wonders. A Wrist Spider can be used for carpal tunnel syndrome, as well as strains and sprains. Other applications include Neck, Shoulder, Elbow, Upper Back/Postural, Lower Back, Hip, Hamstring, Ankle and three sizes of Lymphatic applications (designed to reduce severe swelling and inflammation).
The products are backed with excellent instructional materials, both in the packaging and online. Free printable PDF’s are available providing step-by-step instructions for each of the 15 applications. For those who prefer to both see and hear instructions, there is also an instructional video for each product.
Who’s using SpiderTech now? Coaches and trainers are carrying it in their kits. Athletes keep them in their sports bags, for quick application should an injury occur. Many physical therapists and chiropractors have incorporated kinesiology taping into their practices, and are loving the speed, simplicity and duplicability of working with pre-cut kinesiology tape applications.
SpiderTech Tape can be used to treat acute or chronic injuries, as well as to prevent injuries from occurring in the first place. In addition to rapidly relieving pain and inflammation, it also enhances activation of muscles, providing a natural boost to performance.
If you’re dealing with strains, sprains, any of the “itis” disorders, swelling and edema, stiffness, fatigue, cramps or spasms, it could be time to go on a Spider hunt!
Why Athletic Trainers Use Kinesiology Tape
posted by Tape Expert @ 5:28 PM
Thursday, August 27, 2009
“Kinesio® Taping is very versatile, and the tape supports the injury while maintaining full range of motion and comfort. The fact that you use less tape than traditional methods and that you don’t have to re-apply the tape (as frequently) makes this tape a great choice for treating chronic injuries.”
-Jerri Hestwood, ATC
Athletes are a unique breed. They take a lickin’ but want to keep on kickin’ … or running … or jumping … or whatever other activities are involved in the pursuit of their sports. Deciding whether to train through an athletic injury is one of those “six of one, half dozen of the other” propositions. If an athlete stops training and competing while an injury heals, they will face the loss of conditioning, technique and competitive edge that accompanies inactivity. And, of course, for many professional athletes, they also face a loss of income while they recover! On the reverse side, an athlete who chooses to continue training and competing while injured faces the possibility of exacerbating the injury – or, sometimes, developing additional injuries in muscles and joints that overcompensate for the injured area.
Sports tape has always been a mainstay in the toolkit of every athletic trainer. It has been used for decades to support and/or immobilize injured areas so athletes can continue their sport while injured. The downside of traditional athletic tape, however, is that it DOES virtually immobilize the taped part of the body. This may lead to poor technique that can affect performance, as well as contribute to injuries due to inefficient movement patterns.
One of the most exciting new tools used by athletic trainers today is kinesiology tape. Kinesiology tape for sports injuries is a dream come true for both the trainer and the injured athlete. On the trainer’s side, a single application can be worn 3-5 days, providing therapeutic benefits round-the-clock. It enhances and prolongs the benefits of any other type of therapy used, and because it literally goes home with the athlete, the trainer can relax, knowing his work is continuing in his/her absence.
From the athlete’s perspective, kinesiology taping applications are lightweight and stretchy, making them totally comfortable to wear. The acrylic adhesive is non-allergenic, preventing the tape rashes and burns that are common with other types of sports tape. In addition, the combination of the breathable 100% cotton tape and the wave pattern of the adhesive backing make kinesiology tape extremely water resistant. Athletes can sweat, swim or shower without worrying about having to remove and reapply their tape – or having it come off in the water.
The biggest advantages, however, are the physical benefits of kinesiology taping – rapid relief of pain and swelling, support of injured muscles with no restriction of range of movement, and enhanced activation of muscles. A dream come true for both athletic trainers and injured athletes!
“I just wanted to write and tell you how pleased I am with the results we are receiving from Kinesio®Tape… As I continue to learn and use the techniques of Kinesio® Taping, I am certain that the results will continue to be positive.”
-Rick Griffin, Head Athletic Trainer, Seattle Mariners
