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Wall Street Journal Profiles Kinesiology Tape
posted by Tape Expert
April 27, 2010
“Bright-colored strips of tape in odd patterns are increasingly being seen on professional and recreational athletes. Kinesiology tape can help take pressure off overused muscles, reduce swelling and alleviate pain from injuries, say companies that sell it. Scientific evidence is mixed, but clinicians say it seems to work—at least in the short term. “
So begins a detailed article on kinesiology tape in today’s Wall Street Journal. Overwhelmingly positive overall, “Putting on the Stripes to Ease Pain” discusses how kinesiology tape has rapidly established itself in North America and introduces the companies that have taken it to a new level.
The three major manufacturers are profiled, including Kinesio Tex Tape, SpiderTech Tape and RockTape. Each has established itself by virtue of a specific market niche – Kinesio Tex Tape as a clinical product, Spider Tech as the leader in precut kinesiology tape for different body parts, and Rock Tape as a premium performance-enhancing tape for athletes.
As kinesiology taping applications are being seen on more athletes in more sports, the demand for the products at the consumer level is exploding. Many online retailers sell only to health professionals, but all three brands are available to the general public on a specialty kinesiology tape website, www.theratape.com.
If the validity of kinesiology taping was ever in doubt, this profile in the Wall Street Journal has given it the official “big business” stamp of approval.
Click Here to read the entire article.
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The Gold Medal run of the Night Train with Steve Holcomb’s World Champion USA1 4-man bobsled team may have had some friendly “spiders” along for the ride. Shortly before the Vancouver Olympics, the US Bobsled and Skeleton Federation finalized a two-year sponsorship with SpiderTech, global leader in precut kinesiology tape technology.
SpiderTech products were used before and during the 2010 Winter Olympics, and will continue to provide therapeutic support to elite American bobsledders and skeleton athletes in future competitions. USBSF CEO, Darrin Steele, commented that SpiderTech products will “create a competitive advantage, both on the field and in recuperation.”
Kinesiology tape is now used by athletes of all ages and levels because of its amazing ability to relieve pain, reduce swelling and inflammation and accelerate healing. Most important to competitive athletes is the fact that this is accomplished without restricting range of motion. This allows athletes to continue to train and compete normally as they recover from many injuries, without worrying about developing secondary injuries from compensatory movement patterns related to restrictive taping.
Precut kinesiology tape, made by SpiderTech, is a perfect choice for those who want the benefits of kinesiology taping, but have no training in cutting and applying tape from rolls. Each SpiderTech application is pre-cut for a specific body part. The back of each application is labeled and numbered, making it easy to follow the step-by-step instructions included in every package. Currently, there are 16 different applications available for virtually every part of the body. Individual packages are convenient to carry and apply. No scissors or cutting are required – just open the package and put it on.
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This is the first in a series of kinesiology taping testimonials, focusing on different user groups. The following testimonials are all from athletes who have benefited from kinesiology taping for sports injuries.
“Something better than any laser, wrap or electric massager. The tape … seemed to have special powers. Every morning before the stage, they would tape us all up, different parts of our bodies … the next day the pain disappeared — it was gone.”
—Lance Armstrong, Professional Cyclist (Austin, TX)
“As a Professional triathlete I need to have control over my ability to train and race to my full potential. A medical team I trust, the best training plan and equipment, good nutrition and SpiderTech are huge parts of my success strategy. Spider-Tech technology ensures that I am able to train and race through strains and aches that otherwise would hold me back. The tape played a key roll in allowing me to race pain free as I recovered from a broken heel in 2008. As a professional athlete I need to be able to push my limits by pushing through pain. With the help of Spider-Tech I am able to simply push my limits.”
—Ayesha Rollinson, Professional Triathlete (Toronto, Canada)
“Over the last few weeks, I have been having a re-occurring knee injury that I just can’t seem to get rid of with the amount of training I do. There are days where It has been so bad, that I have to completely stop training, and cut training hours on the bike. After finally running out of options I came upon Spider Tech Applications through Dr. Kevin Jardine. I have been using the upper knee spider and it has helped immensely. The difference between wearing the knee spider and not wearing it, is like day and night. With it on I can complete 4 hour work outs pain free and race at a professional level. It is the most amazing tape application I have ever worn.”
—Adam Morka, Cyclist (Toronto, Canada)
“It just kind of relieves whatever is hurting … It makes it feel better. I guess it’s the way it lays on the muscles, some pressure release or something.”
—J.R. Giddens, Boston Celtics
“… I am running the Chicago Half Marathon this weekend after having a hamstring tear as well as suffering from sacroiliitis … all because of your tape … I have been using your Lower Back Spider as well as your Hamstring Spider for the past few weeks. If it wasn’t for your tape, I don’t think that I could run this race…”
—Beth Battaglia, Long Distance Runner
“Bend ART Specialist, Mark DeJohn introduced me to SpiderTech when I had a chronic posterior tibialis injury in my foot. The SpiderTech calf tape, in conjunction with his thorough treatment, helped me get over the injury quickly. Now I always carry a set of SpiderTech tape kits in my car.”
—Conrad Stoltz, 3x XTERRA Triathlete, World Champion
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Since last summer’s Beijing Olympics, more and more professional athletes have been spotted wearing kinesiology tape. In today’s semifinal match at the US Open, Novak Djokovic, #4 player in the world, wore kinesiology tape on his left knee. Other prominent athletes who have worn kinesiology tape include cyclist Lance Armstrong and his entire US Postal team, soccer player David Beckham, and tennis players Serena Williams, Robby Ginepri and Justine Henin. The athlete responsible for much of the current kinesiology taping craze is beach volleyball player, Kerri Walsh, who displayed it prominently on her shoulder during the Beijing Olympic Games, at which she won Gold with partner, Misty May Traynor.
What is it that makes kinesiology tape so popular with athletes? Let’s count down the top 10 reasons:
10. It’s lightweight and portable – easy to keep in a sports bag for last-minute applications.
9. It’s inexpensive (< $10 per application).
8. Once applied, it stays on for up to 5 days.
8. It’s so thin and stretchy that it’s virtually undetectable once it’s been applied.
7. It provides structural support without restricting range of motion.
6. It begins to relieve pain and reduce inflammation within minutes of being applied.
5. It enhances performances via increased activation in muscles that have “shut down” due to pain or injury.
4. It stays on through sweating, showering and even swimming.
3. It can be applied on any part of the body that is experiencing pain or inflammation.
2. The new pre-cut kinesiology tape applications don’t require any specialized training to apply.
1. It comes in 4 colors and looks totally cool!
For competitive athletes, kinesiology tape is becoming the “go to” therapy product for all of their aches, pains and injuries.
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